SEO Auditing Tools And Methods
When you own a website, you always need to keep a check on its SERP ranking. You put in efforts to be on the top of the search results. You try to have a good amount of backlinks so that your page rank improves. But, it is disappointing when even doing all of this does not provide you with the traffic you are expecting for. Well, no need to worry, as there is still a solution. You just need to analyze your website thoroughly and prepare a plan for better results. But how? Well, through SEO auditing tools and methods.
Also Read: SEO: A ladder to success
What is SEO auditing?
An SEO audit can be defined as a process of analyzing and evaluating your website so that it can have better SERP rankings. It is done to check for the basic technical issues on the website. You can perform an On-page and Off-site troubleshooting in an SEO audit. Moreover, it analyses the issues, modifies them, and boosts up the performance of your website.
An SEO audit enhances your marketing strategies digitally. It gives you a proper insight into your website. It improves the overall performance of its web pages. Consequently, it improves the page rankings too. We are going to learn about some basic SEO auditing tools and methods in the latter part of this article.
Purposes of an SEO audit
- To analyze the basic issues in the website and suggest the ways to resolve them.
- For the rectification of the technical issues related to the website structure and feasibility.
- Enhancing the experience of users on the website.
- Resolving the On-page and Off-site problems.
- To improve the overall technicalities of the website to get more traffic and improved page rankings.
Why is an SEO audit important?
When you manage your business online, your website plays the most important role. The reason behind it is that your website holds all the information of business. Users check for your products and services through the website only. Therefore, it is crucial to have a user-friendly and user-interactive website. The site needs to be interactive for the users and should be simple enough to get interacted with.
The website needs to be filled with proper keywords density. The content needs to be fresh and easy to understand. Genuine backlinks of your site are important too. If the information on your site is not so comprehending, it can result in an increased bounce rate. As a result, the page ranking will decrease and less traffic will fall on your site.
An SEO audit takes care of this. It analyzes your content, checks for the structures, and fixes the issues that need to be fixed. It determines the performance of the website and finds the problems that affect the performance. Therefore, it can be said that an SEO audit is a remedial measure for your website.
SEO auditing tools
An SEO auditing tool performs a detailed analysis of your website. It checks for the issues and suggests measures to get rid of them. Some of the most popular and used SEO tools are:
- Google Analytics
- SEOworkers analysis tool
- Google Search console
- SERP simulator
Also Read: How to perform an effective SEO
Steps to be performed in an SEO audit
Crawling will help in the identification of the problems with your website like improper keywords density, irrelevant content, etc. Therefore, it is important to have a basic crawling of your website yourself.
Ensure that only one version of your website should be browseable
There should be only one version of your website that the search engines will see while crawling. Multiple versions can create confusion and thus affect your page rankings. Besides, it is important to remember that your website should use the https version only.
On-page SEO check-ups
Perform some simple On-page SEO checks to optimize your website and important pages. Some of the important points that need to be checked are:
- Title tags and headers
- Meta description
- Keyword density and placement
- Proper usage of H1, H2, H3, etc heading tags.
Internal and External links management
Your website should contain some internal links related to the content of your specific webpage. Similarly, outbound (or external) links of some other websites can also help in providing better SEO score. Along with that, broken links should also be managed properly.
Website Speed and Page loading time improvisation
Make sure your site and the individual pages in it loads fast. The more loading and reloading speed they show, the less bounce rates are expected. As a result, more traffic can be expected.
Backlinks are very important in the enhancement of your site’s SERP rank. Backlinks help in believing the search engines about the authenticity of your site. Social media platforms, bookmarking, and referrals from other sites can generate backlinks. Subsequently, this leads to an increase in the traffic and SERP ranking.
Content and data structure enhancement
The content on your website should be easily understandable by the users. It should be relevant, non-duplicated, and presented in a simple language. Moreover, you should manage the data structure properly.
There are certain algorithms that search engines follow based on which your website’s rank is decided. You might not understand those algorithms, but one thing you can understand is how to improve your site’s performance. An SEO audit performs this job and helps you in battening your website’s rank. To sum up, if you can perform all the steps mentioned above carefully, you can have a successful SEO audit. Moreover, with a successful SEO audit, you can expect improvements in your site’s SERP ranking. Subsequently, more SERP ranking means more traffic and more traffic means better growth of your business.