How Effective Link Building Can Help Increase Your Ecommerce Website Traffic
Search Engine Optimization (SEO) is a multidisciplinary field that includes link building as one of its branches. When building links, you want to have as many authoritative, relevant websites link back to the content of your website as possible.
Building links benefit your website in two ways. First, a backlink on a site with large traffic is more likely to drive traffic to your site. Second, it indicates to Google that your website is accurate, authoritative, and relevant.
People seem to believe that eCommerce companies don’t need to invest much in link development since they offer items, not content. Nevertheless, eCommerce firms must create backlinks from credible websites to their content to rank well in search engine results like any other online company. In light of this, here are a few techniques to conduct an effective link-building effort.
What Is E-Commerce Link Building?
Building links, often known as “votes” in Google’s eyes, is what link building is all about.
In Google’s view, every good, relevant link pointing to your e-commerce site is like a vote, indicating your site is trustworthy and authoritative.
The more links you get, the more traffic you’ll see from Google, the more recognizable your brand will become, and the more customers you’ll acquire via referrals. According to research by Ahrefs of more than 2 million keywords on Google, links are the most essential ranking criteria.
There is a statistically significant association between backlinks and overall site quality. It is much larger than between backlinks and on-page ranking variables. As a result, building quality links is more important than tweaking your site’s content and structure if you want a significant increase in traffic and a higher Google rating.
Why Is Link Building So Important For E-Commerce Businesses?
This post will explain link building, why it is important for e-commerce businesses, and how to earn links.
Link building is crucial to the triumph of an e-commerce firm since it is a key ranking element in Google’s SEO algorithm. Online companies depend exclusively on website visitors to make revenue, particularly when they are dropshipping.
Organic search traffic is the absolute best e-commerce traffic since the customers are ready to purchase now.
Consider consumers in a hurry who are searching the internet for “protein powder for sale” because they need to acquire protein supplements right now! Ranking first for buyer keywords like “protein powder for sale” directs these shoppers to your webpage and then out via your shopping basket.
There are just two methods to get amazing Google organic traffic:
- Google Adwords: spending for Google advertising
- Search Engine Optimization (SEO): using Google’s algorithm to rank better on Google by making on- and off-page modifications to an e-commerce website.
Five Effective Link-Building Techniques for E-Commerce Websites
1. Run a guest blogging campaign
Expert content marketers say that guest blogging is no longer as productive as it was, and in a sense, this is accurate. In the initial days of digital marketing, it was simpler to see a rise in search engine ranks via link development.
It is now much more competitive. Google and its competitors have become more intelligent and effective at discarding bogus backlinks and poor-quality material.
Building backlinks via guest blogging is efficient if you prioritize quality over quantity. Google’s value-first approach to page-ranking variables has offered a distinct edge to firms. It has a significant amount of time and effort into developing helpful, actionable content and putting it on high-authority sites.
You must identify niche-appropriate sites to locate high-quality sites for your guest post. Depending on your target terms, you may search for relevant websites using either Google or a keyword database.
Another strategy is to examine a site’s backlink profile with authority in your field. By analyzing the backlink profile, you may find websites where you may choose to publish guest posts.
2. Perform competitor link analysis
Regardless of your sector or specialty, you must identify your rivals and determine what they are doing. Backlinking and SEO are not outliers.
Several programs provide in-depth backlink research, including Alexa, SEMrush, and others.
Using an appropriate tool, you may analyze the backlink profile of a competitor’s website or a specific piece of content on their website. You may evaluate the authority of each referring domain and choose the websites and pages for which you wish to protect connections.
Analyzing your competitors’ backlinks might help you enhance your guest blogging approach. You may compile a list of authoritative websites and submit guest pieces to them.
As SEO is an ongoing activity, you must remain informed about your rivals. The top eCommerce companies routinely evaluate the success of their rivals as a roadmap for refining and future-proofing their approach.
3. Create a professional network
Long-term survival requires a network of amicable partners for both individuals and companies. Your professional network may aid in your link-building efforts.
It is essential to expand your professional network. Industry gatherings are an excellent starting point. They provide a perfect opportunity to present oneself to individuals and organizations that might be useful to you in the future.
If you prefer to do business online, professional social media networks such as Linkedin are an excellent method to begin your professional network. Developing your LinkedIn network is quite simple. You may take the following actions:
Create a list of companies for whom you want to write guest posts.
- Determine whom you should contact inside the organization.
- Send that individual a LinkedIn connection request.
- Follow up with an introduction and a proposal for a guest article.
The advantage of LinkedIn networking is that it takes 10 to 20 minutes daily to expand your network. You may then use this network for many years.
4. Run competitions, promotions & partnerships
Regarding brand marketing, promotions and incentives are terrific to create sales and boost your reputation. As site owners advertise alluring deals to their audience, promotions may also indirectly result in backlinks.
Contests, promotions, and partnerships may be used effectively for link development. For instance, you may launch a viral giveaway that motivates your brand’s social media followers to spread your offer for a chance to win rewards.
Constantly, eCommerce websites conduct specials and form partnerships. While these types of promotions are often linked with product debuts, the sheer amount of backlinks they produce may also improve your website’s web rating.
5. Establish an affiliate marketing campaign
Similar to a campaign, an affiliate marketing scheme allows others to perform the selling for you. However, affiliate marketing varies from promotions and partnerships in that you share a portion of the money generated by the affiliate sites.
What does this have to do with link building? Most affiliate marketers advertise your goods using an “affiliate link” that monitors the flow of visitors from an affiliate site to your website for payment reasons. Also, affiliate links are valid hyperlinks that may impact how Google views your website and provide prospective affiliate partners with the opportunity to make a side income.
Conclusion
Link building is essential to the SEO of an eCommerce business. By acquiring high-quality backlinks to your e-commerce store, you may raise your search ranking and organic search traffic.
There are several free techniques to create backlinks to your websites. For example, you may get high-quality backlinks by producing guest pieces on high-authority sites within your industry. Alternatively, you might undertake a competitive study or utilize your professional network to discover backlink prospects. Lastly, competition, incentives, and affiliate marketing should not be overlooked.
Determine the mix of strategies that generates the best results for the lowest cost, implement it, and watch your organic internet presence rise! If you’re finding it difficult, consider hiring an expert to implement the best practices for an e-commerce website.
