Content Marketing: Everything you need to know
Ever wondered why some brands are performing incredibly despite such high competition in the market? It is because of Content Marketing.
What is content marketing?
It is a way of connecting with new and existing customers by providing them valuable content. therefore, it could be done to promote your brand or boost your sales.
In other words, you could use content marketing as a way of engaging with your customers.
When a customer makes a buying decision, the decision could be affected by the outcomes of the content marketing strategy.
Why is it needed?
To engage with your customers, relevant content must be put out regularly. It shall give you the following benefits:
- It will increase the conversion rate.
- Establish and enhance the relationship with your customers
- It creates a tight community
- It will help you educate your customers about the products and services you offer
As a result, your customers will have a different connection with your brand.
Types of content marketing
A well-devised content marketing strategy comprises all possible ways to market creative content. Following are the different ways of content marketing:
- Social Media Marketing
Social media receives millions of new users every day. Therefore, if you’re looking for new places to market, social media should be your next step.
Irrespective of the nature of the product and service you offer, your social media presence will affect your profitability in longer terms.
Also, read “Importance of Social Media in Business”.
- Blog Content Marketing
Regular blogs could prove very useful in converting reading customers into sales.
They’re very useful in spreading awareness about the brand and reaching out to the customers.
As a result, promoting your blogs on suitable channels will drive more traffic towards your online presence on the digital medium.
- Video Content Marketing
With time, the attention span of people has gone down drastically. Today is the time of short videos. Videos could be about the brands, behind the scenes, manufacturing products. Therefore, use these bits on different video sharing platforms and you’ll see an eventual increase in revenue.
- Podcast Content Marketing
Producing content over a voice platform is going to be the next big thing. Here, you could talk about the insides of the brand. You could invite over a guest from the same industry and have a chat. Therefore, this will give a different perspective to the customers.
Challenges in Content Marketing
As fascinating as it sounds, it’s not easy to come up with engaging content consistently. Following are the challenges one has to face:
- Lack of Budget
Creating content regularly could cost you a hefty amount. If you’re not doing it on your own, you’ll have to hire a content creator or content writer.
Putting out content in any form is a tough nut to crack. The only obligation to stay relevant is to stay consistent for as long as possible. Lack of consistency will eventually lead to the loss of the community.
- Producing Engaging Content
The content going life should not be bland in any sense. It should make consumers curious to get engaged in any way possible.
- Identifying the ROI
It is pretty difficult to identify the direct benefits gained by marketing. It will help the brand grow in the long run but the true statistics aren’t available.
Content Marketing Strategy
- Decide the Platforms
Every platform demands different forms of content. Instagram is known for its images, LinkedIn for text posts, Twitter for shorter text posts. Therefore, you have to decide which platform would suit your brand the best.
Once you’ve decided to invest your resources into content marketing, the next thing to do is allocating the funds. You’ve to hire content creators, invest in relevant software like Adobe Photoshop, etc.
- Creating and putting out content
Once you’ve narrowed down everything, now comes the execution stage. Now you have to start putting out content on a decided frequency as per your social media calendars.
In the end, the brand that understands the importance of content marketing will have a decent market share over the brands that do not. Content marketing will create a certain awareness about the brand that will affect the buying decisions of the customers.
Although it will not have any scalable ROI it will increase the revenues rapidly.