Methods of SEO: How to perform an effective SEO

Methods of SEO: How to perform an effective SEO

The world of SEO is rather very complex and ever-changing. However, just a little knowledge of SEO can make a big difference. Staying at the peak of Search Engine Optimization requires a lot of research and experimentation. Once the website begins to rank in the first pages of Google’s search results, the creator gets more visibility. That means more traffic, more conversions, and, eventually, increased revenue. Therefore, to adapt more to the world of SEO, let’s learn about the methods of doing SEO and some terms related to it.

SEO Techniques

1. Find easily pickable keywords in Google Search Console. 

Keywords help you to improve the rankings of your page. It further helps the users to land on your website.

2. Get the ideas of different keywords from your competitors in a few seconds:
You just need to find the best compromise between the search volume and the difficulty. You can target a more specific and relevant keyword and outrank your competitor with more relevant content

3. Use the power of the internal links to give prominence to the relevant pages:

Internal links are almost some kind of “a secret SEO weapon.” Firstly, the internal links are one of the ways through which Google explores the website. Secondly, it tells Google which pages are essential for you.
According to Google, ‘A page is relatively important if there is a particular amount of internal links pointing to it’. Consequently, this gives search engines a signal of how important and authentic that page is.

Also Read: How long does SEO take?

4. Contact the authority of the giants with barnacle SEO

Barnacle SEO is the term that refers to any SEO activity in which you “latch on” a website or platform with higher authority to rank your content in Google.

Also read: What is Barnacle SEO?

Different methods of doing SEO: White Hat, Black Hat, and Grey Hat SEO

White Hat SEO

White Hat SEO is ethical in promoting a positive rating by a search engine. Performing it helps in naturally linking to other websites. Natural link building is generated through useful content and user popularity.

Techniques included in White Hat SEO
  1. Content with added value: The importance of content applies to white hat SEO. Only high-quality content will generate natural links voluntarily set by users.
  2. Keywords: For White Hat SEO, it is important to have a thorough research about the relative keyword. Their use in texts, pictures,etc., is significant too.
  3. Links: Artificial link building is not transparent in white hat SEO. Social media strategies are followed to support natural link building.
  4. On-Page Optimization: On-Page optimization has many potentials, including Metadata, the use of the optimization of page navigation and search, meaningful link.
Advantages of the white hat SEO:
  1. Cost: It is cheap as it is not necessary to repair violations that have been confirmed and penalized by Google. A typical example is the time-consuming spam links in blog comments or forums.
  2. Ethics: For the sake of justifying their positions to the visitors in SERP, entrepreneurs choose White Hat SEO.
  3. Security: It optimizes the sites which help them in securing against Google Penalties.
  4. Consistency: White Hat SEO maintains the stability of the rankings achieved. It also helps in maintaining them for the long term compared to unfairly optimized pages having chances of being penalized.
  1. The most significant disadvantage of White Hat SEO is its limited extent. Search engine optimizers can do effective on-page optimization. Moreover, Google avoids unnatural link building in its Webmaster Guidelines.
  2. Another problem is the competition. It is difficult to overtake another highly-optimized site in the rankings just with pure white hat measures.
  3. The optimization is very time-consuming and sometimes complicated.
  4. For many SEOs, the initial cost has always been a hindrance.

Black Hat SEO:

Black Hat SEO might sound like a shortcut to improve the website’s rankings and gaining more visibility in search results. However, the techniques in the Black Hat SEO can cause more harm than help.

The techniques in Black Hat run against the guidelines of the search engine to boost the search rankings of a website. Its techniques ignore the searcher’s purpose and attempt to ignore the preferred practices by cheating the system. As a result, search visibility increases but it raises questions on the methods used. Black hat SEO can harm the website in multiple ways:

Harmful effects of Black Hat SEO:
  1. It can lead to lower search rankings or even can cause a site to disappear entirely from search results.
  2. One can expect only short-term results by it.
  3. It creates a sparse, annoying, or misleading experience for audiences.

There are two main reasons why you might report the Black hat SEO:

Either your website has been approached through a malicious hack, virus, or you see spammy web results on a competitive keyword your website is ranking on. Please use this tool with discretion. If a webspam is untruly reported, it could be considered as Black Hat SEO.

Black Hat SEO is not illegal, but it does violate the webmaster guidelines set out by the search engines. In other words, it’s still against the rules and regulations.
There’s no doubt black hat SEO has risks that are not worth engaging in. However, there are some techniques to avoid this.

Techniques to avoid Black Hat SEO:
  1. View the searcher and search engines the same way. Avoid tricking the search engine by redirecting them to another page. It would be best if you always focused your efforts on solving for the searcher and process a great user experience from the search engine to the site.
  2. Never scrape duplicate content that is others. Google’s content guidelines and our content creation kit are always helpful.
  3. Abide by the rules when adding relevant data to your website. It should be ensured that any schema markup added must be accurate. It should not misguide the users.

3. Grey Hat SEO:

Gray Hat SEO is much riskier than White Hat SEO. It is not definite that it can result in banning of your site from the search engines and their affiliate sites. Eventually, Gray Hat SEO practices belong to neither the Black hat nor the White Hat category.

Gray Hat SEO is difficult to define. Proper recognition of Gray Hat SEO is essential because it could improve your site’s ranking without negative consequences or cost you thousands in lost traffic. Google’s best practices and conditions can prohibit ingenious innovation. Gray Hat SEO undergoes periodic changes.

What is done in Grey Hat SEO?


It is a practice that shows the customer a different outcome than it does the search engine. For Google, it’s considered a high-risk practice that violates its rules. I want to put cloaking in the black hat category, but the jury’s still out in certain parts of the SEO community where it falls.

Old Domains:

The web is a font of the old domains that have been left and the owners don’t use much and these are used as a way to create backlinks to improve rankings. Therefore, to make the quality of the link good, these domains are made authoritative.

Duplicate Content:

We all know that content is king. It’s the Badshah of the internet and all SEO efforts. There would be a risk of a decrease in ranking if we used duplicate contents. So, it is essential to use text spinners, but only a small proportion of these can be adequate. It’s still a very dodgy idea.


In this article, we learned about the methods of doing SEO. These advanced SEO methods are not the easiest to implement. They certainly require more effort than basic keyword research and link building – but they are incredibly useful. To sum up, these strategies and methods of SEO can double your search traffic, uniquely when combining these tactics with storytelling principles when crafting content.


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