Remarketing and Recall Ads

Remarketing and Recall Ads

Remarketing is the technology that lets the algorithm follow your potential customers all over the internet.

Remarketing and Recall Ads

Once a person visits your website, crawlers track the customer and keep them on the radar for future engagement. The good thing is that Google lets you customize and gives you the option to choose the people you want to show the ad.

What is Remarketing?

Ads that are shown to people who’ve already done business with you or left their contact but didn’t make a transaction. Remarketing gives you a second chance at convincing the customer and converting it into a sale.

It lets you reach a targeted audience and lets you sell them again. Therefore, it helps you convert with a better conversion rate.

How Does it Work?

It might seem quite complicated but the algorithm makes it very easy.


It lets you establish a personal relationship with your customers. Often customers leave items in their shopping cart but don’t buy. You can offer them discounts in any form and lure them into completing the transaction that they left in the middle. Therefore, this will help you close a conversion.


Remarketing costs very less when compared to the paid online advertising. This is because the customer database is already present with the company. Therefore, it takes much less to reach out to customers.


Surveys prove that three-fourth customers of the customer base were retargeted. Such customers ended up buying the product or service. Hence, completing the transaction.

Advantages of Remarketing

Now, you’ve understood the concept and ways to do remarketing. Let’s dive into the advantages of remarketing.

Wider Reach

Remarketing targets people all over the internet. It focuses on social media as well. Therefore, you have to be present on all social media platforms like Facebook, Instagram, etc and keep running your ads on these platforms.


Remarketing ads are highly customizable. They’re different for mobile devices and different for computers. They’re also customized based on the geographical locations and languages and many more options. 

User Friendly

These ads have many attributes attached to them. You can completely change their appearance. Everything in your ad can be changed. Whether it is the picture or the colors of the ad, you can change everything.


Remarketing is quite affordable than other online paid advertising. It’s because you already have the customer’s data.

Types of Recall Ads

Standard Recall Ads

This displays ads to the customers who visited your website but did not purchase your product or service. Remarketing follows these visitors through almost all the social media profiles and makes sure to run the ads by them again so that they visit the website again and close the transaction.

Dynamic Recall Ads

Now, dynamic remarketing focuses on a specific class of customers who performed a particular activity on the website. It targets specific customers based on the products or services that they browsed. Therefore, the chances of the customer closing through dynamic remarketing are higher.

Customers usually don’t buy due to the pricing issues or maybe they come across a better offer from your competitors. You should modify your offer and bring back the customer.

Email Recall Ads

Email remarketing is of two types. 

  • Approaching people who never visited your website. You have these potential customers on your mailing list. 
  • Targeting customers who visited your website browsed for a while but never made a purchase.

Also, read Email Marketing.


In conclusion, remarketing campaigns will help you reach a huge lot of your potential customers. These are the people who visited your website but never bought anything. Remarketing is the technique of approaching them and attracting them towards your website by offering them a better deal.

Recall ads help you put your brand in front of potential customers. Hence, it increases the awareness of your brand.

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