Traditional Media VS New Media: The Balancing Effect.

Traditional Media VS New Media: The Balancing Effect.

Traditional Media VS New Media: When building up the advertising strategy, what sort of media do you use? Do you adhere to the proven ways? Or on the other hand, do you practice excessively? The war among customary and youthful media has proceeded for as long as quite a while, with the two sorts having their advantages and disadvantages. 

If you are striving to find the right kind of media for your business, it can help to understand both sides.

What Is Traditional Media?

Traditional media, or as some call old media, has been used in the marketing/advertising world for years. When it comes to advertising, it includes television, newspaper, radio, and magazine advertisements. 

These forms of communication are strong ways for businesses to reach out to both consumers and companies for decades. They are the roots of advertising and the most common form used by businesses every day. While these media is effective, over the past few years we have seen many businesses and use new media to reach a targeted audience.

Examples Of Traditional Media.

It includes radio, television, cable, and satellite printers. These are forms of advertising that have been around for years, and many have been successful through these media campaigns.

What Is New Media?

New media is the future of advertising. Many consumers and businesses rely on new media to get their details. Finally, new media refers to content that is readily available through a wide variety of digital media. When it comes to advertising, other examples of new media include online advertising (review, banner ads, etc.), online streaming (radio and television), and social media advertising. 

Examples Of New Media.

New media includes forms of online-based advertising such as banner ads, social media, and apps. This media approach can be highly targeted, even allowing businesses to reach consumers as they enter their store, for example, using push notifications.

Effect Of Old And New Media On Consumers.

As consumers, we sometimes find ourselves in trouble when it comes to how we access our information. These days, more and more consumers are using the Internet to access information faster, making new media advertising relevant to any type of business. 

However, at the same time, consumers are still using traditional media. On the way to work, we have our radios playing, at home, we have a television to watch the news, and at the doctor’s office, we find ourselves reading a magazine on the table near us. Each of these types of traditional advertising we use every day.

Traditional Media Vs New Media.

While traditional and new media may go hand in hand, there are a few reasons why you should consider adding media to your mix by increasing your use of traditional media.


New media is often more expensive than traditional media. You buy not only your ad but also for each person you reach out to.


Being on social media allows businesses to build a sense of trust with consumers. We tend to trust our friends, and when a customer follows you on social media it means that. This also helps to promote advertising with a valid word of mouth.

Global Access

New media has a global reach, and traditional sources tend to be more regional. With new media, you can access the entire world for a fraction of the cost.

Effect On Consumers

New media can make consumers feel like businesses and products are accessible – almost as if they were friends. Traditional media promotes greater segregation between consumers and businesses.

Ability To Follow Results / Follow Out

When it comes to new media, the results are very traceable. You can see exactly how many points your ads include, and which ones are missing.


When deciding between traditional and new media, it is about finding equality. In some businesses, traditional media may not be the right choice and new media is. In some businesses, it may be very different. As a media person, I encourage every business I work with to see both sides of the spectrum and to know that there is always a way to reach the end customer. Just because traditional media has scrutinized time does not mean that new media will not succeed.

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