Display Ads: All you Need to Know About Display Ads

Display Ads: All you Need to Know About Display Ads

In this article, we solve the most common topics related to Display Ads/ Display Advertising. Let’s learn to answer questions like What is it exactly?, How does it work?, and What are its key features? 

Firstly, Display Ads are an effective & simplest form of online advertising and that’s why you should use it as part of your Digital Marketing strategy. Let’s learn more about this.

What is Display Ads or Banner ads?

The first banner ad emerged on the web in the year 1994 and was a little rectangular ad in shape for AT&T on the first version of wired.com. Decades later, and millions & trillions of ads later, the fundamentals of display advertisement remain approximately the same.

A display advertisement, or banner advertisement, is the box-like shape or ‘banner’ on a website that stands out from the rest of the website and looks precisely like an ad. For example, it often highlights a product picture, brand, and direct call-to-action (CTA).

Display ads can range from simplistic static images and small animations to graphical videos and interactive applications.

Why is HTML5 the favored display advertisement format? 

An HTML5 banner is an advertisement that uses a similar coding language used to create and control webpages. It applies the latest update of Hypertext Markup Language(HTML). It can be coded independently.

For example, within an HTML5 banner ad(advertisement), text, pictures, videos, and JavaScript are simply editable, complete in the same way as any webpage. Automatic optimization can be done in HTML5 Banners.

They are also absolute for publishing to various ad channels(networks), and offer high-level display marketers the capability to track clicks, as well as upload, live data. 

Also read about Email Marketing

Steps to be followed while creating a Display Ads

Display advertising is comparably simple to implement as an element of your marketing strategy. 

Step 1: Design

Firstly, (using an HTML5 ad builder tool) construct image and text elements to create your first banner for ads or learn master creative. The master creative poses as a template for all the dimensions in your campaign.

The basic design techniques for creating good display ads are:

  • Color that resembles your brand identity and inspires the right emotion.
  • Copy that is interesting and compares with your environment.
  • High resolution and associated images.
  • Having a logo that is distinct and stands out.
  • And of course, a definite call-to-action (CTA) key to drive clicks.

Now, even the most primary banner ads must include these crucial elements to retain a consumer.

Step 2: Scale

The next step is, scale-out your ads into the different ad sizes as your campaign requires. A display advertising campaign requires a wide variety of different sizes to be efficient and work across many devices and screen sizes.

Sorrowfully, when scaling, each ad must be done separately. It is not an easy job of copy and paste, nor pulling a box.

It is also important not to neglect mobile device formats. Studies show that consumers prefer to browse on mobile devices in their relaxation time. So it is good to design the banner that fits the mobile screen first.

Step 3: Publish

Ultimately, the most important part of a display advertising campaign is perhaps publishing!

Optimizing HTML5 banners to precise sizes mentioned is important. For example, If you base your display ads on these measurements, you can pretty sure that most devices will present your ads precisely when your ad is served.

Again, submitting display advertising personally is another repetitive task that it is worth bypassing. If you use a CMP to compose your display ads you may profit from the direct alliance with ad networks sites(channels) and ad exchanges. Thus, you can publish and manage ads at the push of a little button.

Step 4: After publishing

The campaign starts only after you have published your Display Ads. Certainly, for many marketers this only the opening of their display strategies.

For example, it’s necessary to analyze the effectiveness of your campaigns. Project campaign costs, conversion rates, and constantly A/B test to determine what imagery and messaging is working for your brand.

Key Point: Display advertising campaigns often require more stages than the four steps we have discussed earlier. The great ad campaign requires the best editing, translation in different languages, and proper ad scheduling.  


When handled perfectly, display advertising is an efficient way of reaching customers or buyers. It allows campaign strategies and tactics that marketing teams completely cannot overlook.

Besides, with the right tools & platforms, it can be an effortless process too. A creative management platform(CMP), is now a great way to create advanced display advertising.


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