Brand Marketing And Its Example
Have you ever heard the term brand marketing? Or how does a brand promote itself? What are its strategies? Yes, big brands did not get popular without using strategies. They used and in fact, even after getting popular are using this type of marketing.
Brand Marketing Definition
Earlier branding was limited to, plopping a label on a product or company to indicate the product or company is owned by you. However, the case is not the same now. Brands now have to promotes their products or services in a way that highlights their brand. Brand marketing is basically done for communication or building trust among their audience. A company’s brand represents its market identity—who they are, what they do, what kind of quality they provide, and more. With your own logo, you will be able to build trust and grow your business. By using a logo generator, you will be able to design exactly what you want. Wal-Mart and Target sell a huge variety of their own products next to the “brand name” products on their shelves.
Importance of Brand Marketing
Why is brand marketing so vital? Well, let us take a look:
- Recognition: Sometimes what happens is a brand fails because of poor recognition. Competitors with similar commodities get recognition. So it is significant to the market as widely known brands are view as less risky to buy from.
- Increase earnings: The outcome of extensive marketing or branding has led to increased market share and revenue of a company. Now a company by using its capacity can enter new geographical markets, do co-branding.
- Remarkable image: When you make your business unique, you captivate a market in which your competitors are not able to view. An investor while investing would never want to invest in a weak brand that only showed potential risk.
- To match the standards: These days, branding is done by every other company. As a result, good “branding” and brand standards are expected. Companies risk losing market share if branding is not done properly.
How to develop a successful brand marketing strategy?
- Understand your brand purpose: Questions like ‘Who is your target audience?, Why would they trust you? , Who are your competitors?’ may help you know your purpose. Furthermore, choose your brand color palette, typography, and image, or logo.
- Research your market: Do segmentation as it will help the company to know its customer persona is a detailed form. It will help develop an emotional connection with the audience.
- Sell your story: Create the right message as it will help to sell your story and attach your brand to your target audience, and help with brand recall. Well, the story does not have to be dramatic. Just capture the market’s interest with a great story and let them be an aspect of your brand.
- Know your competitors: It is important to know your opponents. Research them, especially in aspects like if your competitor recognizes it for being cheap. Then make your strategy accordingly.
- Create brand guidelines: Brand guidelines are areas that cover fruitful things like your logo, colors, fonts, tone of voice, and more.
Example of Companies with best brand marketing
Almost all brands use this type of marketing but not all are victorious. Some brands have established a vital impact on the market and they are:
- Coca Cola: Feeling good and staying cool is the impression, Coca Cola has across the globe. According to a study, its logo has created a positive impact, and people all over the world recognize it. Now, how did they do so? Well, they kept their brand identity and product consistent for over 130 years. In the sense that their logo and message has not changed much since the beginning. It is now one of the biggest brands in the world. Coca Cola used the strategy of consistency. Hence, consistency plays a vital role.
- Apple: We all know that Apple did not succeed overnight. There were hurdles of course, but it followed the strategy of developing a movement. It obviously helped the brand create fans. Creating the image that their products are visionary and life-changing was their prominent focus. Their marketing has also helped to imply this by making people feel as if they need their products to improve their life in some way.
- Colgate: Colgate chose the strategy of educating people who worked eventually. They started an Oral Care Center, clogged with information and videos on oral care and hygiene. Besides, they shared valuable information with consumers on how to brush and floss effectively and how to prevent the development of cavities and oral diseases. As a result, it gained consumers as consumers love receiving free information.
- Starbucks: It has a powerful niche in social media. Well, 80 percent of Fortune 500 companies are active on Twitter. Social media is very impactful and Starbucks took advantage of it. They are clued in and tapped in with what their fans want. As a result, they are thriving on Facebook, Twitter, and Instagram accounts. It spends a high budget on social media marketing.
- Whole Food Market: Initially Whole Food Market’s strategy was to offer one thing and deliver it well. Their only goal in mind was to offer consumers access to clean, thoughtfully-sourced, organic foods. And if you do not know, then they have never flickered from this promise. They are still dominating the market because of their deeply rooted philosophy.
Brand marketing is a very influencing strategy for marketing. Of course, there are components, which a marketer needs to follow. We can conclude that it is impactful, successful if done appropriately, and crucial for the brands.