Email Marketing: The need of small-scale businesses

Email Marketing: The need of small-scale businesses


A business, irrespective of its size, needs customers to occupy a place in the market. No matter how good your products and services are, they are useless if people are not aware of them. This is the reason marketing plays a crucial role in a business set up. It is important to get the audience, brand awareness, and good sales. But does every marketing technique suit all the businesses? Even if it does, can every business set up manage to afford it? Well, No. The reason behind it is some businesses are newly started. Some are established on a small-scale. Consequently, they can not easily afford expensive or cost-ineffective marketing strategies. Therefore, they need a marketing type that is easily accessible and cost-effective. So, is there any such type that can help small scale businesses to grow? Well, the answer to this question is ‘Email Marketing’.


Email Marketing is a marketing strategy through which you can advertise your business and generate sales just by sending emails. For an online business or digitally marketing your products, it is a boon. For instance, it can help in bringing genuine traffic to your website, getting subscriptions, and analyzing your progress. 

In the case of small businesses, it is quite beneficial as it is easy to use, cheap and requires basic knowledge about emailing. Let’s discuss the importance and advantages of email marketing in a small scale business.

Email marketing


Why is email marketing important for small businesses?

In the present scenario, it is not that important what the size of your business is. How much you have expanded it is not a question but how are you keeping it up is. You should have a plan for how to spend your money on advertising your services. You should know how to launch them and how to get good sales from them. Most importantly, you should have an idea of how to make your business retain in the market. For large scale businesses, there are a lot of options as they have a good budget to spend. But for small businesses having a limited budget, every step taken should be well measured. They have to keep an eye on the allocation of resources and investment.

Certainly, Email marketing is that key which can help them to expand their reach cost-effectively. For a small budget, it is an efficient way to reach maximum people, get awareness and connections. Creating, managing, and analyzing email campaigns is a simple task. Moreover, having a basic knowledge about emails and campaigning can do it easily without hiring people just for this job.

Also read: Social media creates a massive impact

Benefits of Email Marketing:

  • Emails are widely popular and accessed.

Email is very popular. According to a report by Radicati Group (2019), there were around 3.9 billion active email users worldwide. You will be amazed to know that it is more than half of the total population in the world. Around 87% of marketers used email marketing to calculate their content (Report by the Content Marketing Institute, 2019). These facts show the widespread accessing of email services and how they are used as a tool in marketing.

Also read: 10 email marketing statistics you need to know

  • It is a budget-friendly marketing tool.

Almost all the ESPs (Email Service Providers) are free and easy to access. You just need to sign up, create an account and start sharing the information to the targeted audience. On the other hand, conventional methods of printing, posting, and promoting the services are expensive and time taking.

  • Time-consuming and can be easily analyzed.

In email marketing, you just need to make connections with the target audience. You can make lists by segmenting the audience based on demography, age, location, interests, etc. Just select the list you want to share the information with and send the mails. You can easily analyze the reports of these emails by running certain campaigns. Well, that’s all it needs. How much time does it take? Much lesser compared to the traditional methods of calling, posting, and promoting.

  • Helps in building customer relationships.

Email is a fast service and thus can provide customer support real quick. Also, an email provides a written record that shows professionalism. On this basis, consumers put their trust in the marketer. This helps in increasing the brand’s credibility. As a result, it helps in building strong relationships with the consumers. 

  • It provides a good ROI. 

One of the most significant benefits of email marketing is the deliverance of high ROI (Return on Investment). Since email services are widely used, even the small business set-ups with low budgets can expect a strong ROI. According to statistical data provided by, a business can expect an average ROI of $42 for every $1 spent on email marketing.


A business holds a place in the market, not because of the products and services it provides but through the marketing strategies it follows. If there is no strong marketing, no matter how big or small your business is, it won’t flourish. Therefore, it is important to choose the right marketing technique that suits your business. Email Marketing plays this role very well. As already discussed, it is easy to handle, pocket friendly, and gives strong ROI. It assists a business in reaching out to the maximum number of people. It also helps to grow the customer base and to build brand awareness. Consequently, it also builds a reputation in the market. Although it can help all kinds of businesses, for small ones, it is a blessing.

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