Link Building In SEO – Importance and Tips for Business

Link Building In SEO – Importance and Tips for Business

Link building is the most important strategy used in SEO (Search Engine Optimization). Links help to optimize the websites for search as well as indicate Google that your website is a valuable resource. SEO is the best way to rank your website and helps to generate high organic results. Therefore, Link building can be seen as one of the most important aspects to rank your site on Google. If you are not using Link building in SEO strategy then you are missing out on a huge opportunity for your business. At the end of this article, you will be having an idea of Link Building and how important it is for our business.


Link building is the process of putting your website links to other websites, so as to acquire hyperlinks from these sites to your own. A hyperlink also called link is an easy way that users can search for pages in between on the internet. Back in the time Link building was an easy process to get done but after the launch of the Google Penguin algorithm, it has changed all the aspects for link building. Now Link building in SEO can be seen more as a skill that takes time to get it right.

Why Link Building in SEO is important for business? 

Links help to bring the traffic for your websites, the more inbound links you insert in the content the more it increases the chances for your sites to get a ranking factor. Links also help to increase the sites domain authority and page authority. When you start your website or blog, we recommend you to post your content backlinks or sites link on the bookmarking sites. It will provide more exposure to search engines. There are many bookmarking sites where you can post your backlinks such as Vingle, Instapaper, Plurk, Tumblr, Pearltrees, Mix, Bibsonomy, etc.

It is important to insert relevant links in the contents you can’t just post unlimited links. All links are not developed equally. For instance, an authoritative website link like CNN will have a huge influence on your rankings than a link from a newly-built site. Further, for increasing traffic on your website its important aspect to post your backlinks on the site which are having high domain authority. Lastly, for an overall effective SEO strategy providing links to the sites is a must.

Tips for Link Building 

  • Content Creation – Create high-quality, unique, and powerful content that stimulates other websites to link your sites. To make your site more visible to the people you can promote your website. You can use social media marketing platforms such as Facebook, Instagram marketing, etc.
  • Directory Submission – It is an easy way for link building, you can submit your website URL and all the details on the web in a directory under a particular category. For example, If you own a blog that has programming content on it then you can easily submit it under Programming directory. It is a great way to maximize backlinks. 
  • Ask for Dofollow Comments and Reviews – Put your blog or website content in front of the influencers or any authoritative site and ask them to give a  mention to your site on the social media platforms or a public review.
  • Friend and Partners – Ask your friends and partners to promote your website as well as link relevant content on their site to yours. It is an easy way to ask your friends and people you may know.
  • Social Bookmarking Sites – Posting backlinks to the bookmarking sites is an easy way to increase traffic on your sites. Many popular bookmarking sites post backlinks directly to your websites. For example –, Tumblr, Instapaper, Plurk,, Pearltress, etc.

Also Read: Bring Millions to your Blogs

Advantages of Link Building

  • It provides more traffic to your website from the link posted on other sites.
  • Increase in the visibility of your websites or blogs in the search engine result page.
  • By providing high-quality inbound links it indicates Google to see your website as a valuable resource.
  • Link building in SEO helps to increase the domain authority of your websites.


In conclusion, taking everything into accounts always include backlinks in the post. It will help you gain more traffic as well as help your business to grow significantly. For an SEO strategy Link building is one of the most important aspects. As a result, it can help to increase your site ranking factor and domain authority.

We hope you get an idea of Link building and how you can get benefited through it. However, you can also look for other free SEO tools that can help you optimize your website.

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