YouTube marketing: How to monetize your channel?

YouTube marketing: How to monetize your channel?

In this world of multiple streams of advertising, YouTube has a huge market share. This article shall cover and explain to you everything about YouTube marketing and how to monetize your channel.

What is YouTube Marketing? How to monetize YouTube channel?

YouTube is a video-sharing website. It is the second most visited website with about 800 million users visiting each day.

Earlier YouTube was the primary source of entertainment but that is not the case anymore. Millions of creators make thousands of tutorials.

The idea of marketing in a video format over youtube is called YouTube marketing.

Also, read Social Media Marketing strategies.

Why YouTube Marketing?

Brands can create their digital presence over YouTube and connect with their customers there. The video market is growing rapidly. Therefore, companies could benefit from this ever-increasing trend in media consumption.

A huge number of visitors will give you an opportunity to connect with potential customers and create a strong and tight community.

Strategies for YouTube marketing

If you want to make it big in the YouTube market, the following are the strategies you should follow:

  • Write compelling titles

Titles should be something that invokes curiosity in the visitor.

  • Make a creative thumbnail

Thumbnail is the first thing that a visitor will observe. In fact, it could be the reason why the person might click on the video. Therefore, you should spend a considerable amount of time curating the thumbnail.

  • Call To Actions

Your video shouldn’t just be a 7-8 minute video. It should have certain actions for the visitor to follow. Maybe a link to your website or a link to your other social media handle. You could also give the links to your other videos.

  • SEO

Your content should be properly optimized as per the latest marketing trends. This includes optimizing your title, description, tags, etc. Proper research should be done for the keywords.

  • Audience analysis

Optimize your videos according to the potential viewers and potential customers. Therefore, observe their buying patterns and market behavior.

  • Closed Captions

Create a transcript file and upload it with your video. It will help the people who’re not very comfortable with the language of your video. Therefore, it’ll help the viewers understand the video much better.

How to monetize your YouTube channel?

Now, that you have understood the importance of YouTube marketing, let’s dive into the monetary benefit of creating content on YouTube.

Google pays its creators for creating and uploading content on YouTube. Although there’s a commission if you’re regular in uploading, you can make a good buck out of it.

There’s a simple procedure you can follow to monetize your channel.

  • Have at least 1000 subscribers on your channel
  • Have at least 4000 watch hours on your channel
  • Comply with YouTube’s policies
  • Set up an AdSense account

Once you’re through with everything mentioned above, you have to apply to YouTube’s partner program. 

Getting approval could take about a month. It takes that much time because the scrutiny of your channel is done manually.

What to do when your application gets rejected?

There could be various reasons as to why YouTube would reject your application. Google will inform you of the specific reason. Once you get to know the reason, you should rectify it right away.

Although, you can apply again within 30 days. Make sure that you don’t violate any of the community guidelines. Your content should be copyright free. 

Once you’re in the partner program, you can monetize your channel. You can also apply for memberships and super chats.


Putting up content on a regular basis could be difficult for many creators. So, as a token of appreciation, Google lets advertisers use your viewership to advertise and pays you for the same. So, don’t forget to monetize your YouTube channel.

This will help you in two ways.

  • It will help you build your own community over YouTube which you can convert later.
  • Google will pay you for playing advertisements on your channel.

If you’re not advertising on YouTube yet, it is highly advised to get on it right away. There’s a huge customer base waiting for you to convert.

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