What is Google Tag Manager?

What is Google Tag Manager?

If you haven’t heard about Google Tag Manager, don’t worry. This post shall educate you about the topic. 

Google Tag Manager

If you own a business, it is important for you to know about the features and benefits offered by Google tag manager. It is a tool that will help you apply the marketing tag to your website. It will store all your tags so that you don’t have to look for it at separate places.

GTM will take care of managing all your tags in one place. 

What are Tags?

Tags are the short version of giant codes that executes a recurring task. They usually track third party codes. Some third-party apps are Facebook Pixels, Adword Remarketing code, Adword conversion tracking code, Google analytics universal tracking code, etc.

People often use various tags for marketing purposes which makes their job even harder than it already was. 

Google tag manager is a user-friendly software that will make your tag management seamless. Therefore, you’ll be able to edit all the tasks assigned to GTM and make it work for you in a better way. 

The best thing about GTM is that it is very simple to use. There are many online tutorials available for the google tag manager that you can watch and learn the basics. GTM works amazingly with WordPress as well.

Components of Tags


A container is like a bucket that holds all your tags. Creating a container is the first thing that you’ll have to do once you start working with GTM. Then you will have to add an open-source code that will display all your web-pages. Some platforms like WordPress will make it easier for you to add such codes so that you can work easily in Google Tag Manager. Therefore, it’ll be easier for you to edit, remove, and add tags in WordPress.


Every tag has a purpose to serve on a website. Maybe transferring the information, sending details, etc. These purposes are known as triggers. Now, take would work only if these triggers are hit. Therefore, every tag has some trigger assigned to it. Although there are certain situations that don’t need the execution of tag. In such cases, you need to deploy a trigger blocker. 

Data Layers 

Tags need certain approval before they can execute themselves. All information regarding approval is stored in a JavaScript object which is different from your website’s code. Now, HTML doesn’t have to store such information. Therefore, your web-page loading speed becomes faster. Although, the data layer is operational and not mandatory. 

Benefits of Google Tag Manager

GTM will make your working experience pretty seamless. It will assist you in the following ways:


It will increase your website loading speed dramatically. The tag information is not stored in the HTML code of the website which frees up certain space, Therefore, the website doesn’t have to execute all the code.

Third-party apps

GTM is compatible with products owned by companies other than Google. There are people who prefer to work on certain websites exclusively like Facebook. Therefore, it becomes easy for them as well to use GTM. A business might have many websites and source codes from websites other than those owned by Google. GTM brings every code in one place and manages them. 


In conclusion, Google Tag Manager will make your professional life easier. You just need to invest some time learning the basics. The biggest advantage of using GTM is that it requires no prior knowledge of complex coding. Any person could easily work in GTM and improve your tag management.

Although you need to have some technical knowledge to set up tags and enable the triggers. Also, you need the basic awareness of Facebook Pixels(if you’re going to use it). 

GTM has definitely made the digital marketer’s lives easier. 

Leave a Reply

Your email address will not be published. Required fields are marked *