Progressive Web Apps: Upgrade Your Native Apps

Progressive Web Apps: Upgrade Your Native Apps


As mentioned in our earlier articles, Digital Marketing never fails to impress its customers with their marketing techniques and tricks. One such is Progressive Web apps. Let us know what it is.

What is Progressive Web Apps?

Created by Google in 2015, Progressive Web Apps use developing web browser APIs and features with traditional progressive enhancement techniques to fetch an app-like user occurrence to cross-platform web applications. In short, in mobile or desktop, you can experience installable apps alike that processes via the app. They are quick and reliable. However,  do not forget that they are web apps that function in any browser.

Background of PWAs

Back in 2007, Steve Jobs announced his imaginative idea of creating these apps, but four months later he switched to create better-performing native apps for IOS. Alex Russel and Frances Berriman in 2015 reshaped Apple’s project and introduced it with the tag of Google and since then, Microsoft and, Google is promoting this innovative web application.

Examples of Progressive Web Apps

Here are a few examples of PWAs:-

  • Flipkart: In 2016 tried its luck on PWAs. The results were amazing,3x more time spent on their website. However, it was problematic at first to provide an engaging web experience, because of 2G networks. Of course, it now earns by blending both the web as well as Flipkart’s native app.
  • AliExpress: Also in the same year saw an increase in the conversion rate for new users by 104% after taking itself to the PWAs level. Earlier AliExpress used the strategy of converting mobile site non-app users into app users, which did not succeed.
  • Twitter: Twiter too in 2017 launched Twitter Lite to boost engagement and curtail 70% data consumption. Twitter Lite loads pages instantly and re-engages users with push notifications. Therefore, enabling users to add PWA to the home screen.
  • Uber: In 2018, Uber launches m.uber, which is yet running successfully. The Uber PWA is formulated to make car booking viable on low-speed. Therefore, it is incredible for riders on low-end devices too.
  • Book my Show: Being the hugest ticket retailing company in India, they invested in PWAs in 2017. Initially, they carried their transaction on mobile sites but faced issues like slow loading page, consumption of data. Later PWAs solved issues and now provides a smooth experience to the users.
  • OLX: OLX provides services in 40 countries, using local businessman. They noticed 90% of their buyers use their apps and face issues. With that, they decided to start PWAs. Their outcomes waweren an 80% decrease in bounce rates, then a 146% increase in CTR on Ads, and lastly, a 23% decrease in interactivity.
  • Pinterest: It is an app where people find pictures, videos, products, recipes, and curate them. It is important for their app to load the images quickly but they seemed to face problems in this. They then expanded to PWAs which resulted in not only quick performance but a 40% increase in time spent on the mobile web,  a 50% increase in click-throughs, and many more.
  • Make my Trip: It is a travel company. Before expanding themselves to PWAs, MakeMyTrip faced high drop-off rates and customer acquisition costs. The outcome increased the company’s conversion rates and page load times and boost the overall user hardship.
  • Starbucks: Their main priority is to provide accessible, user-friendly online ordering to all of its customers. Starbucks developed PWA which allows its customers to browse without constant access to the internet. In addition, they can view location-specific pricing and place their food and drinks order in web apps.
  • Spotify: Spotify found a chance to start developing a PWA version when due to debate between Apple and Spotify as it provides a 30% app store commission. Their PWA is now quicker. Users can now add Spotify PWA to their home screen.



Progressives Web Apps are a digital marketing trend. With this, a company gets more traffic on their sites. It proved to be powerful. Furthermore, companies can surely develop into PWAs looking at these examples.

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