Freelancing or Job In Digital Marketing?
Have you ever felt about becoming a digital marketing freelancer or having a job in digital marketing? Scratch that, have you ever not began your day with thinking – What’s next?. Don’t worry about it, challenging the career is fully natural, we’re all always looking for something promising and better. And for marketers, there are a lot of choices to choose from. Therefore, We can evolve the head of a marketing department at a cool brand, be part of an agency, join a startup, start our agency, become a marketing consultant, or get into freelance digital marketing. All of them have pros and cons, which we’ll possibly talk over because we’re focusing on the latter.
Scope in Digital Marketing
Briefly, I’ll tell you more about freelance digital marketing as an incredible choice for you to grow professionally, develop new skills, improve your network, and fall in love with the job you do.
What is a freelance digital marketer?
You might be amazed when I tell you that it can be anyone from anywhere. It can be an 18-year old at the opening of his career or a 40-year old that appears from technical engineering. Therefore, freelance has no age limit you can do wherever and whenever you want. On the other hand, Freelancing in himself is a lifestyle that anyone can develop at any point in their life and career and it matters how and where you do it, not your past, school, jobs, or companies.
My Experience as a Beginner:
I’m a great believer that anyone can do marketing. And please don’t presume any offense to that. What I mean is that when I finished my schooling and started college, I barely knew a thing or two about the world of marketing. But I’ve understood everything by myself googling, reading blogs, talking to experts from online communities, influencers, podcasters, social media managers working in agencies, taking many internships training. Regardless, yes I adopted the wonders of the internet.
In either case, I talked with all the people I could learn from, still learning, a lot to learn, and in my thought learning didn’t have any limits.
Thus, I started to share my knowledge with them. And started picking courses – because again, the internet comes to the rescue with dozens of courses on marketing and social media, like these.
And that’s the nicest part of it.
A freelance digital marketer is experienced with many ranges of abilities from content and copywriting to social media, search engine optimization, ad creation, building websites, strategy building, and design. Due to the fact, Digital marketers are all over the internet – they’re connected in the online communities, join conversations on LinkedIn, share great content on Facebook, and try to do anything they can to make sure their clients achieve their granted goals (sales, generating leads, meetings, calls).
What Services Can You Offer as a Freelance Digital Marketer?
In the world of digital marketing, you are in the business of providing value. This requires a mind-shift.
It’s a difficult habit to break, but the question needs to be more client-focused. Not what can you perform, but how can you benefit?
Therefore, as a freelance digital marketer, you have to sell yourself by displaying the client how you and your services are beneficial to them.
What’s the freelancer’s day-to-day job?
When assisting as a digital marketing freelancer – learning becomes a daily thing, because as I pointed out earlier – it’s a one-man show. Hence, there are multiple responsibilities and tasks to do, and they vary every day, confiding on clients.
A digital freelancer can learn anything from Photoshop to web design to advertising or HTML. Therefore, Which is quite thrilling for some of us.
Now, let’s think of how the day to day looks like in this profession or what they have to do:
- Create a digital marketing strategy
- Deliver monthly reports to the clients by using free marketing templates
- Set up KPIs (key performance indicator)
- Write blog posts and articles
- Build PDFs, eBooks, presentations, or any other promotional materials
- Design case studies
- Start a podcast or webinar
- Design an infographic
- Write newsletters
- Copywriting for the website
- Build the marketing funnel
- Learn marketing concepts
- Improve conversions and CTAs(call to action)
- Create social media calendars
- Hold a webinar
- Design a website (and monetize it)
- Stay active in relevant online communities
- Have a client meeting to consult the next steps
- Make Facebook or Google Ads
- Search Engine Optimisation(SEO)
- Build backlinks for the website authority
- Improve website speed
- Sales calls
- Onboard meeting for new client’s
Till now, Did I miss anything let us know?
What skills should a digital marketing freelancer have?
Firstly, set your goals right. Moreover, Freelancers sometimes ride in circles doing lots of stuff and multitasking like never before. It sometimes gets to situations where everything is chaos – there’s a half-written tweet, limited paragraphs of an article, some pieces of design left in the trash, a client discussion starting in 10min and there’s always something catch up on. Due to there’s a lot to discover in freelance marketing. Thus, You can become a specialist in marketing by learning all types of skills or select something to specialize in. Also, constantly keep an eye on marketing trends.
Where you can locate the best freelance Digital Marketing Jobs?
A Freelancer is not a typical worker in a company. On the condition, they can easily choose from any variety of clients, relying on the budget and job expected. Therefore, Digital marketers working as freelancers provide their circumstances and consultancy on an independent basis. And a lot of them find their next client on one of the following popular platforms:
- The Dots
- LinkedIn Jobs
- ClearVoice Marketplace
- Media Bistro
- People Per Hour
Firstly, make sure you have a wonderful description of your profile, a good profile picture, a personalized message, and the most important Right Skill when looking to apply for a job. Therefore, It will highly increase your chances of a digital marketing job.
As a result, after knowing all about freelancing jobs, what are you waiting for? Boost your career and take opportunities.